A primer on Denver Promotional Products
Denver Promotional Products (formerly Isle of Consulting) was founded in 2002 by Matt Nigro, drawing on his expertise leveraging the power of promotional products with one prime goal: elevating and reinforcing brand awareness for clients large and small.
Nigro’s track record of success included such high-profile clients as:
As a marketing and promotions coordinator, developed marketing initiatives for more than 300 record labels, including Bama Rags, on which Dave Matthews Band’s debut album, Remember Two Things, was released.
Helped lead the U.S. launch of the Palm Pictures company owned by Island Records founder Chris Blackwell. Under Nigro’s auspices as national director of media relations, Manga attained the No. 1 ranking in U.S. market share. His industry ties and initiative led to feature stories in The New York Times, the Los Angeles Times, the Chicago Tribune, Spin, Variety, Billboard and The Hollywood Reporter, among other industry stalwarts.
Handled media relations for the company founded by Patrick Leonard, noted producer for Madonna.
To broaden his promotions horizons, Nigro built on his music industry foundation, shifting to sales and marketing across myriad industries, including:
As part of its online national sales team, managed more than 100 high-profile accounts, including the American Medical Association, the American Dental Association, Michelin, Morgan Stanley, Dr. Martens, JVC and Polo Jeans.
Colorado Department of Natural Resources
Saved the organization thousands of dollars through vendor negotiation and event coordination of the award-winning Colorado Peak Performance training program.
Instituted a custom-branded interactive telecommunications program for the Gruner + Jahr magazine.
Nigro brought his 15-year film, music and media industry credentials to bear with the founding of the predecessor of Denver Promotional Products, which became an authorized dealer for Kaeser & Blair, the largest independently owned distributor of promotional products. Through its affiliation with Kaeser & Blair, Denver Promotional Products offers hundreds of thousands of high-quality promotional products to escalate customers’ brand awareness while maximizing a return on their marketing investment.
About the founder
Nigro earned a business degree in music and video from the Art Institute of Colorado. He lives in Aurora, Colo., with his wife and dog, and enjoys cheering on the Denver Broncos and Detroit Tigers. He’s also a collector of music, film and original comic book art.